Meta-owned Instagram CEO Adam Mosseri has revealed that reels can now be uploaded up to three minutes long. The CEO has doubled the time following feedback from creators, the action puts Instagram on the same level as YouTube and TikTok. While YouTube extended the length of its shorts to three minutes in October 2024, TikTok launched three-minute videos in July 2021.
https://www.grandviewresearch.com/industry-analysis/influencer-marketing-platform-market
For the record, TikTok was about to be banned in the U.S.; it was only 24 hours later that President Trump signed an executive order postponing the TikTok ban for 75 days. The news must have been a huge relief for digital influencers.
To the uninitiated, influencer marketing is the new oil for businesses to drive their strategies, brands and messages. Short videos, be it Instagram reels or YouTube shorts, have been the catchword. A HubSpot State of Marketing Report 2025 finds that YouTube, Facebook and TikTok will be stable for B2B and B2C brands.
Podcasts and audio content are seemingly at the top of B2B and B2C brand priority lists, a trend that influencers are bound to exploit. A company that conducts podcast research, Edison Research, reported that an estimated 135 million Americans listened to podcasts on a monthly basis in 2024.
To begin with, Deccan Herald quoted a video post on the Instagram platform by the CEO Adam Mosseri, who spoke of the optimism of users posting lengthy stories and collaborating with top brands to generate more revenue.
